Based on the data collection and key enterprise research of the elderly furniture industry, the exhibitors of the 2024 China International Furniture Fair (Guangzhou) and the elderly-related theme exhibitions, forums and activities are observed. Excellent enterprises and explorers are presented and interpreted, and growth experiences are summarized and sorted out. New generation technological achievements are discovered, super products are focused on, and future trends are judged. The transformation and upgrading of the elderly home furnishing industry is accompanied all the way.
Recently, the silver economy has become a hot topic again. As an important part of it, elderly home furnishings have naturally attracted a wave of attention. With the elderly population aged 60 and above exceeding 280 million and the advent of the silver economy wave, there is a consensus that the imagination space for elderly home furnishings may be in the hundreds of billions.
At least ten years ago, the exploration of elderly home furnishings began. Hundreds of companies have started from the perspectives of elderly furniture, elderly bathroom, smart bedroom, and elderly renovation and transformation to lay out this new market with high hopes.
Especially in recent years, the China International Furniture Fair (Guangzhou), from civil furniture exhibitions to office commercial exhibitions, elderly care products are hot topics.
Along the way, the growth of the elderly-friendly home furnishing business is not rapid, but in some cities, its penetration rate continues to increase, and nursing homes, communities and some families constitute the source of customers.
At the same time, some new changes are taking place, creating hope for the future, such as the top-level policy design tends to take shape, and the support strength is upgraded; a new generation of elderly groups has emerged, providing sufficient purchasing power; some elderly-friendly home furnishing categories are selling well, stimulating consumption enthusiasm, etc.
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